Meet Erika McInerney: A Marketing Master Helping Regional Businesses Thrive We're thrilled to share an inspiring conversation with Erika McInerney, a marketing strategist dedicated to empowering small businesses and large community organisations. If you're curious about the ins and outs of marketing and how one can navigate this ever-evolving field, keep reading!

A Passion for Regional Businesses

Erika’s journey began in the bustling ad agencies of Melbourne, but her heart led her to focus on regional businesses. “I love working with regional areas because helping one business can uplift the entire community,” she says.

Erika provides marketing strategy, social media training, and marketing training, ensuring businesses of all sizes can effectively promote themselves. Her approach is tailored to the unique needs of regional businesses, offering high-value services without the hefty price tag of big-city agencies.

Overcoming Challenges in the Industry

Erika's career hasn't been without its challenges. Starting in the industry in the mid-90s, she faced the notorious “boys club” of ad agencies. Surprisingly, the biggest pushback came from female colleagues who had already navigated the tough landscape. Erika’s solution? She honed her skills and built strong client relationships, proving her worth through exceptional work and client satisfaction.

From Agency Life to Entrepreneurship

After moving to a regional area in 2011, Erika aimed to leave the advertising world behind. However, her entrepreneurial spirit couldn’t be contained. She quickly realized that being a stay-at-home mom wasn’t fulfilling her desire to help others. By 2016, she transitioned her side hustle into a full-time business, driven by the demand for her expertise in social media and marketing.

The Burdens and Joys of Running a Small Business

Running her own business brought new challenges. Erika discovered the mental load of entrepreneurship—the responsibility, risk, and reputation resting solely on her shoulders. She decided early on to keep her business small, focusing on delivering the best services without overextending herself. “Every day, you have to get up and do it. It's all on you,” she shares.

Influences and Inspiration

Erika draws inspiration from her mother, who successfully balanced running her own business with raising a family in a regional area. This taught Erika that she could also be her own boss while providing a stable, nurturing environment for her children. The camaraderie and friendships formed in the high-stress world of ad agencies also left a lasting impact, teaching her the value of a supportive network.

The Importance of Boundaries

The year 2020 was a turning point for Erika. The surge in demand for online presence during COVID-19 pushed her to her limits. She realised the necessity of setting boundaries to avoid burnout. Taking a significant break allowed her to return stronger and more focused, benefitting both herself and her clients.

Embracing the Stitch Untitled Ethos

Erika resonates deeply with our slogan, “Not for the faint-hearted.” She believes that true success comes from hard work, knowing your customers, and having a clear purpose. She thrives on the effort and determination required to achieve great results, aligning perfectly with the spirit of Stitch Untitled - Fearless, Resilient & Determined.

Standing Out in Social Media

To stand out in the crowded social media landscape, Erika emphasises the importance of finding what makes you special. “Listen to your customers; they’re telling you what sets you apart,” she advises. Instead of mimicking others, focus on the unique qualities that your customers appreciate and build your marketing around those strengths.

Red Flags in the Industry

Erika cautions against agencies that make grand promises without delivering results. “Do your homework. Speak to their clients and get a real sense of their capabilities,” she recommends. Authenticity and proven success are key indicators of a reliable agency.

Final Thoughts

Erika McInerney’s journey is a testament to resilience, passion, and the power of regional businesses. Her dedication to helping others and her unwavering work ethic make her a true inspiration. We hope her story motivates you to pursue your own dreams, no matter the challenges.